How to choose a price for your game on Steam
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"Without doubt, the Steam seasonal sales are the things which get PC players excited - you only need to look at the feverish activity if a sale date leaks," says Simon Byron, publishing director at Curve Digital. We'll also look into the strategies you can apply when Steam's famous big sales are around, as well as how to approach discounts in general. Here, we'll explore the link between price and discounts, as well as everything you should take into account when you decide how much your game is worth on Steam. "The Steam seasonal sales are the things which get PC players excited" Such a big portion in fact, that your game should be priced specifically with this in mind. As a game studio publishing on Valve's platform, a large portion of your revenue is going to be made through discounts. How to price your game and how to approach sales on Steam are two closely related topics. Our Academy guides to Steam tackle every aspect of publishing on Valve's platform, from pre-launch to later periods of your release cycle, direct from developers and Valve itself. These times should give you a good indication of when the Steam Sales begin.If you're an independent developer who prefers a premium business model, there's an excellent chance that your business is built around Steam. Here's our expected schedule of Steam Sales for 2021, including the Lunar Sale, Summer of Pride, Summer Sale, Halloween Sale, Autumn Sale, and Winter Sale dates. Steam Winter Sale 2021 - December 22 - January 5.Steam Autumn Sale 2021 - November 24 - November 30.Steam Halloween Sale 2021 - October 28 - November 1.Steam Summer Sale 2021 - June 24 - July 8.Steam Season of Pride Sale 2021 - June 9 - June 23.Steam Open World Sale 2021 - May 27 - May 31.Steam Golden Week Sale 2021 - April 29 - May 6.Steam Lunar Sale 2021 - February 11 - February 15.Here's a quick look at when we're expecting to see 2021's Steam sales take place, although we'll go into further detail on each of them during the course of this Steam Sale Timeline article. Regardless of when they start, countdowns usually begin weeks prior to those dates, and we can only blame the draw of cheaper games. Some Steam sales have made a habit of beginning on Thursdays, at 10 AM PDT/ 7 PM GMT, however, there have been exceptions in the past. Several Steam Sales take place throughout the year, giving ample opportunities for players to complete their collections at a discounted price.